INTRODUCTION
For over 50 years, our customer has been a leader in designing and manufacturing electrical products for diverse industries, including construction, aviation, and the military. They operate through two divisions: Controls, specializing in precision switches and control grips crucial for machinery in sectors like aerospace and healthcare; and Communications, dedicated to cutting-edge surveillance kits and communication equipment for fire and HAZMAT scenarios, ensuring the safety and coordination of first responders. Their unwavering commitment to quality and innovation has made them a trusted provider in critical industries, where their products continue to play a vital role in day-to-day operations for over half a century.
CHALLENGES
Our client, a provider of industrial-grade products for challenging environments, urgently needed to transform its digital presence. Their primary goal was to develop a catalog app showcasing products without redirecting sales reps to external sites, requiring a central product database across all channels. To address this, they sought a versatile marketing automation solution for diverse ecosystems. This holistic approach aimed to strengthen their online presence, featuring a mobile app for Android and iOS with offline functionality. Multiple product channels led to complex navigation, suboptimal product showcasing, and manual tasks. Embracing marketing automation, they aimed to streamline digital operations and enhance their online footprint.
