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INTRODUCTION
The client is a prominent American instrumentation engineering firm, with its corporate headquarters situated in Norwalk, Connecticut, and its primary manufacturing facility located in Bridgeport, New Jersey. This distinguished company was established in 1962 by a visionary. Over the course of more than half a century, the company has remained steadfast in upholding the fundamental values that have become an integral part of its identity. The company's enduring commitment is rooted in its DNA, where a rich tradition of connecting the diverse challenges faced by our valued customers with a team of highly knowledgeable engineers prevails. These engineers share a genuine passion for the art of problem-solving, forming the bedrock of our organization.
CHALLENGES
The client's legacy e-commerce system posed challenges in product management, invoicing, customer relations, and more, necessitating increased manpower. To transform their business, they aimed to implement a flexible, scalable e-commerce platform for cross-selling products. The existing setup led to varied user experiences and manual work. The client committed to an automated suite of platforms, streamlining processes and improving customer journeys. Their focus was unwaveringly on enhancing customer experiences and fostering loyalty. This initiative marked a crucial move in revitalizing their e-commerce ecosystem and staying competitive in the evolving digital landscape.
