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Is Augmented Analytics Beyond Traditional BI?


Augmented Analytics is redefining the future of data-driven business insights by enhancing traditional BI with automation, natural language interactions, and predictive capabilities. Augmented Analytics is poised to empower organizations to thrive in the digital age.

Businesses are constantly seeking new ways to extract valuable insights from their data. Traditional BI has long been the foundation for data analysis, providing companies with the means to make informed decisions based on historical data. However, the landscape of data analytics is rapidly evolving, and Augmented Analytics is emerging as a transformative force that promises to take data analysis beyond what BI has traditionally been offered. 

Contemporary data can be intricate and occasionally challenging to comprehend. This is where a tool like augmented analytics proves invaluable. Leveraging machine learning and artificial intelligence to simplify data comprehension is a clear choice. But what precisely is it, and how does it operate? 

Traditional BI for Data Analysis 

Traditional BI has been instrumental in helping organizations convert data into actionable insights. It typically encompasses tasks such as data collection, organization, and visualization of historical data, which are then leveraged for making well-informed decisions. However, as we enter the era of big data and digital transformation, traditional BI reveals its limitations. 

One of the central drawbacks of traditional BI lies in its dependency on users possessing a profound knowledge of data and analytics. Business users frequently encounter steep learning curves while attempting to navigate intricate BI tools, resulting in decision-making delays and the suboptimal utilization of data resources. 

To elaborate, consider a practical scenario: A retail company with a vast customer database seeks to optimize its product offerings. Traditional BI might require the marketing team to dig deep into data reports, crafting complex queries to understand customer behavior. This can be time-consuming and prone to errors, as it relies heavily on human expertise. 

Augmented BI Explained 

Augmented Analytics represents a critical evolution in the world of data analysis and decision-making. It doesn't seek to replace traditional BI but rather complements it by harnessing the potential of cutting-edge technologies like AI and ML. This approach is designed to enhance the capabilities of BI, offering a new dimension to data analysis. 

A practical use case can illustrate the value of Augmented Analytics. Consider a healthcare institution aiming to improve patient care. Traditional BI tools may require healthcare professionals to sift through extensive patient data, potentially leading to delays in diagnosing and treating illnesses. Augmented Analytics, on the other hand, employs AI and ML algorithms to quickly identify patterns and anomalies in patient records, enabling healthcare providers to make more informed and timely decisions. It can also predict potential health issues, allowing for proactive intervention. 

The key distinction lies in accessibility, speed, and accuracy. Transitioning to augmented analytics automates the data analysis process, making it more accessible for users with varying levels of data expertise. This not only accelerates decision-making but also ensures that insights are more accurate, as machine learning models continually improve their understanding of data patterns. Augmented Analytics is, therefore, a valuable addition to the toolkit of organizations seeking to gain a competitive edge through data-driven insights. 

How Augmented Analytics is different 

Augmented Analytics differs from traditional BI in several keyways: 

  • Automation: Augmented Analytics significantly reduces manual effort in data analysis. For example, in e-commerce, it automates the process of tracking and analyzing customer purchase behaviors. It can quickly identify trends in what products are often bought together or recommend similar products based on a user's browsing and buying history. This automation accelerates decision-making as businesses can swiftly respond to changing customer preferences without the time-consuming process of manual analysis. 
  • Natural Language Interactions: Consider a scenario in the financial industry where complex data analysis is required. Augmented Analytics enables financial analysts to converse with data in plain language. They can ask questions like, "What factors influenced our stock performance last quarter?" This makes it easier for non-technical users to derive actionable insights without needing to learn complex query languages. 
  • Predictive and Prescriptive Analysis: Augmented Analytics excels in various fields, including healthcare. For instance, it can analyze a patient's medical history to predict the likelihood of certain diseases, enabling early intervention. Additionally, it can recommend personalized treatment plans, optimizing healthcare outcomes. This capability moves beyond historical data, empowering professionals to anticipate future trends and take proactive measures. 
  • Data Discovery: Augmented Analytics uncovers hidden insights and relationships in data, which is crucial in the marketing domain. It can analyze customer behavior data to reveal unexpected correlations, such as certain online behaviors leading to higher purchase rates. By discovering these patterns, businesses can refine their marketing strategies and deliver more tailored campaigns, resulting in increased customer engagement and revenue. 

Augmented Analytics Vs. Automation 

While automation features are common in augmented analytics solutions, it's vital to distinguish between automating routine tasks, a practice prevalent in many technologies, and automating the decision-making process that analytics informs. The latter diminishes the need for human involvement, whereas augmentation offers a framework where technology assists users in uncovering insights they might not otherwise discern. 

Domain knowledge has traditionally held significance in data analysis, but augmented analytics, powered by AI and ML, amplifies the importance of this expertise. There often exist gaps where human understanding and contextual knowledge play a crucial role in decision-making. Users can leverage the insights gained from analysis to arrive at the most suitable solutions for the specific problem at hand. 

Augmented Analytics in Business 

The adoption of Augmented Analytics is on the rise, and businesses are realizing its potential to revolutionize data analysis. Here are some keyways in which Augmented Analytics is transforming the business landscape: 

 ⬛ Augmented Analytics Benefits

Augmented Analytics offers a multitude of benefits for businesses. It accelerates the process of extracting insights from data, reducing the time spent on data preparation and analysis. This, in turn, allows companies to make decisions faster, gaining a competitive edge. 

Moreover, Augmented Analytics helps organizations make data-driven decisions with confidence. By automating many data-related tasks and offering natural language interactions, it opens the doors for a broader range of employees to become proficient in data analysis. This democratization of data analysis empowers business users, reduces the burden on data experts, and encourages a data-driven culture across the organization. 

 ⬛ BI Evolution and Augmented Analytics

The evolution from traditional BI to Augmented Analytics is not a disruption but a natural progression. Businesses are recognizing the limitations of legacy BI systems and are seeking innovative solutions that streamline data analysis. Augmented Analytics is an evolution that aligns with the growing complexity and volume of data that businesses face. 

While traditional BI tools require significant manual effort to prepare data, create reports, and interpret results, Augmented Analytics automates many of these processes. This evolution allows data experts to focus on higher-value tasks, such as data governance and strategy, while business users can leverage AI-driven recommendations for better insights. 

 ⬛ Advantages of Augmented Data Analysis

Augmented Analytics brings several advantages to the table, enhancing the business value of data analysis: 

  • Faster Decision-Making: Automation and AI-driven recommendations speed up the process of extracting insights from data, enabling businesses to respond more swiftly to market changes and opportunities. 
  • Improved Accuracy: Augmented Analytics reduces the risk of human error in data analysis, ensuring that decisions are based on accurate and reliable information. 
  • Enhanced User Experience: Natural language interactions make data analysis more user-friendly, enabling individuals across the organization to ask questions and receive answers in a way that feels intuitive. 
  • Data Democratization: Augmented Analytics makes data analysis accessible to a wider audience, fostering a data-driven culture and encouraging collaboration and innovation. 
⬛ Best Practices for Augmented Analytics Implementation

Transitioning from traditional BI to Augmented Analytics is a strategic move that requires careful planning. Here are some steps to facilitate a smooth transition: 

  • Establish a Strong Analytical Foundation: Commence the augmented analytics journey by building upon a foundation of modern analytics. Modern Business Intelligence (BI) platforms have democratized data analysis, enabling users of varying skill levels to seek answers independently. These platforms strike a balance between agility, security, and governance. By incorporating AI and ML features, organizations take a step further in their digital transformation, transitioning from traditional BI and reporting towards a contemporary, self-service environment where individuals can effortlessly query their data. 
  • Begin with a Test, not a Revolution: When embarking on innovative AI analytics projects, it's prudent to start with a well-defined pilot project rather than attempting a sweeping transformation. Initiate with a specific scope, such as a particular department or use case. Once the value of your investment is substantiated through success in this limited scope, consider scaling it to benefit a broader audience within the organization. 
  • Foster Trust and Data Literacy: Successful integration of AI analytics into business processes necessitates building trust in these technologies and enhancing data literacy among employees. An effective data education strategy should encompass practical and creative skills. Data scientists, with their experience, might initially hesitate to rely on machine-driven insights. In contrast, novice analytics users require guidance on how to interact with and validate recommendations from augmented analytics. Building a culture of trust, knowledge sharing, and human-machine collaboration is pivotal. 
  • Promote Collaboration and Knowledge Sharing: Since augmented analytics features become embedded in existing workflows, strong communication between data experts and domain specialists is essential. Analysts who create dashboards should be attentive to how users engage with AI and ML features and encourage open dialogue about the explanations and underlying data. Facilitating domain experts with the right data and context empowers them to explore and interpret data points that are pertinent to their roles. This interactive and collaborative approach fosters success and encourages widespread adoption of augmented analytics. 

⬛ Business Innovation with Augmented Analytics

Innovation is a critical driver of business success, and Augmented Analytics plays a pivotal role in fostering innovation. By automating routine data-related tasks and enabling predictive and prescriptive analysis, businesses can identify new opportunities, optimize processes, and create data-driven innovations. 

For instance, in marketing and communications agencies, Augmented Analytics can uncover hidden variables that impact the effectiveness of ad campaigns. This information can lead to the development of more targeted and successful campaigns, driving business growth. 

Real Applications of Augmented Analytics 

  • Sales teams can leverage augmented analytics to explore patterns in their sales quotas and deals.  
  • Executives have the opportunity to employ augmented analytics for real-time data exploration during board meetings, moving beyond static reports.  
  • IT Departments can apply augmented analytics to uncover the root causes of spikes in server and system usage.  
  • Analysts and data stewards can harness augmented analytics to expedite data cleansing, shaping, and preparation for analysis. 
  • Supply chain management can utilize augmented analytics to comprehend the reasons behind delays in product deliveries at specific locations.  
  • Travel and hospitality businesses may utilize augmented analytics to identify personalized offers that maximize upselling and cross-selling opportunities.  
  • Marketing and communications agencies can deploy augmented analytics to assess the effectiveness of advertising campaigns and unveil hidden variables within data. 
  • Large organizations frequently turn to augmented analytics when expanding their analytics programs to include new users. Many features facilitate a quicker onboarding process for individuals with limited data experience.  


Data plays a pivotal role in improving customer experiences, streamlining operations, and exploring new revenue sources. Organizations that excel in data analysis gain a competitive advantage and deliver a more profound impact. To achieve this, many are turning to AI analytics technologies and augmented analytics, which encompass machine learning, natural language interactions, and intricate algorithms. These technologies provide a strategic edge, augment the analytical abilities of their workforce, facilitate digital transformation, and bolster business resilience amid evolving circumstances. 

Traditional Business Intelligence has been a reliable foundation for historical data analysis, yet the evolving data analytics landscape presents the need for something more. Augmented Analytics, powered by ML and AI, is at the forefront of this evolution. Augmented analytics features, spanning intelligent data preparation, one-click statistical analysis, and natural language queries, empower a broader audience to acquire the necessary insights from their data, boosting their confidence in the results. 

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Augmented Analytics enhances traditional BI by automating data analysis, offering natural language interactions, and predictive capabilities, accelerating insights and improving user experience.

Augmented Analytics makes data analysis accessible to a broader audience by simplifying complex tools and automating tasks, reducing the dependency on data experts.

Augmented Analytics offers faster decision-making, improved accuracy, and fosters a culture of data-driven decision-making, which is essential for thriving in today's data-rich environment.

Absolutely, Augmented Analytics can lead to innovations by automating routine tasks, enabling predictive analysis, and uncovering hidden variables that impact decision-making, facilitating the development of more targeted strategies. 

To transition successfully, businesses should assess their data needs, provide training, integrate tools with existing infrastructure, and strengthen data governance practices to embrace the potential of Augmented Analytics.

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