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3 Steps to Establishing a Data & Analytics Driven Business


Data and analytics are the keys to business growth, but it doesn’t happen by itself. You need to have a well-thought-out strategy for using data effectively in your organization. The world is being transformed by data and analytics. Data scientists are in high demand, CEOs are demanding more agile operating models for faster delivery, and everyone wants to know why their product adoption rate isn’t as high as it could be. It is clear that organizations need to become data & analytics-driven enterprises — but how do you start? 70% of survey participants in the Deloitte survey anticipated that business analytics would be even more significant in the next three years than it was then, and three-quarters of respondents said that their organization's analytical maturity has improved over the past years.

Data and analytics can be used to drive business decisions, and improve customer experience, employee experience, business agility, and performance. The ability to use data and analytics effectively is crucial if you want to stay competitive and grow your business over time. This can be especially challenging when it comes to finding ways for employees across different departments or functional areas within an organization – especially because most people aren't trained on how best to use these tools when working on their projects. Here are 3 key steps to becoming a data and analytics driven Enterprise.

Step 1: Focus on the data you need.

The first step is to focus on the data you need. Don’t try to collect all the data you can, just because it is easy or cheap. This may sound obvious but many companies get caught up in collecting too much information and then find themselves with a lot of useless or unstructured data that they can’t use effectively. It would be better if you focused on what your business needs rather than going for quantity over quality when it comes to collecting information about customers, competitors, and products/services offered by companies in your industry segment.

Define what your business needs are through a questionnaire survey during an offsite meeting with all stakeholders involved such as executives from the finance department; marketing team members who work closely with sales teams etcetera (depending on which role within HCL Technologies). They will help develop questions about why certain types of questions need answering at this stage rather than later down the line when things might become more complex!

Step 2: Develop a data & analytics roadmap.

Data & Analytics Roadmap is a strategic plan for your organization's data and analytics initiatives. It is a high-level document that outlines the goals of your organization's data and analytics initiatives, including how they will be achieved with current technology, tools, processes, and talent.

A roadmap is a living document; it should be reviewed regularly and updated as needed to reflect changing business priorities or new technology releases (e.g., machine learning). The roadmap insights outlined below include:

  • Why do we need one? Business leaders have long been asking themselves this question repeatedly because their success relies heavily on having access to better insights from their data collection efforts so they can make informed decisions about where they want their business model heading over time - whether it’s through product design/redesign processes or strategy development decisions based on customer feedback streams!

Step 3: Move on to advanced analytics.

Advanced analytics refers to the use of data and analytics to gain insights or make decisions. It is a subset of business intelligence (BI), which involves using predictive and prescriptive methods to gain actionable information about your business.

Advanced analytics can be used by companies that want to improve their bottom line, increase revenue, and improve customer satisfaction by making better decisions based on the insights they've gained from their data sets. This can include things like:

  • Making better strategic investments in products/services - For example, if you know that your new product will sell better than expected but aren't sure how much demand there will be for it yet—you might want to wait until after launch before making any major changes so as not risk lowering sales numbers unnecessarily (and potentially losing money). Also, consider whether it makes sense for certain customers who may have been interested but weren't able to wait until later when there was more room on shelves and had been willing to pay higher prices earlier; this way everyone benefits!

  • Improving profitability - By evaluating key metrics such as sales per employee/client etc., leaders at organizations across industries have found ways around some of today’s biggest challenges by using advanced analytical tools such as predictive modelling solutions capable of predicting future outcomes based solely on past performance patterns without having access

Bonus Step

Employing Data & Analytics in a Federated Model 

This is a necessary step in creating an architecture that can help organizations overcome their high data and analytics operating costs. One way of doing this is by implementing an integrated solution that brings together disparate systems through federation or integration technologies like AI/ML, IoT platforms, etc., so they work together seamlessly across departments or divisions within your organization.

Another option would be having multiple tool sets available across various departments within your organization (for instance, business intelligence tools like Tableau Desktop 10). This allows everyone involved with the project at any level – from developers who use Python Scripts written in Google Cloud Platform’s App Engine environment, analysts who import data from Salesforce directly into public databases such as Oracle Real Application Clusters (RAC); down through front-end developers who build applications using HTML5 backends hosted on web servers running Linux operating systems - access same sources of information without having any knowledge about how one another does their jobs!


The simplest, most effective way for organizations to improve their long-term outlook is through better use of their data. Data analytics helps organizations become more competitive by providing them with information that allows them to make informed decisions on how they can best serve customers, employees, and other stakeholders. It is a powerful tool when used correctly; however, it can also be misused if not used properly as well. 

The future of business is a data-driven approach. This requires employees to have a strong understanding of business analytics and how it can be applied across the entire organization. If you’re looking for ways to improve your company’s data analytics skills, consider taking classes or hiring an outside consultant to help you get started down this exciting new path!

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