AT A GLANCE

Nestlé, the world’s leading nutrition, health, and wellness company, generates vast amounts of data across markets and brands. However, traditional reporting left brand managers reliant on static reports and central teams, limiting agility and timely decision-making.

To address this, Nestlé partnered with ACI Infotech to build a self-service decision intelligence framework. This empowered brand managers with dynamic, customizable insights—shifting from static views to real-time intelligence, enhancing agility, and enabling smarter decisions at scale.

THE CHALLENGES

Nestlé’s brand managers faced the challenge of making fast, high-stakes decisions in highly competitive markets, but their access to actionable insights was limited. Static dashboards provided only a narrow, standardized view of KPIs, while reliance on central teams slowed access to critical data and reduced agility.

Reporting was fragmented, preventing managers from tailoring performance views to meet evolving campaign needs. To overcome these barriers, Nestlé needed to democratize data access, eliminate reporting bottlenecks, and empower decision-makers at the frontline.

THE APPROACH

ACI Infotech partnered with Nestlé to create a self-service analytics framework that transformed reporting from static “delivered reports” into dynamic, on-demand insights. The foundation began with standardized dashboards to align teams on core KPIs, while a customizable model enabled brand managers to tailor views by market, campaign, or product focus enhancing flexibility and decision making agility.

To democratize access, brand managers were given editable dashboards and downloadable .pbix files, empowering them to extend or create visuals independently, without relying on IT. This was supported by a strong data engineering backbone, integrating Nestlé’s MIDAS Data-Table into a consistent, reliable, and scalable reporting model that ensured accuracy and accessibility at every level.

THE BUSINESS IMPACT

The initiative turned static reporting into a living decision-intelligence platform, giving brand managers full self-service access and eliminating reporting bottlenecks. This empowered them to make faster, more tailored decisions with insights customized on demand.

THE TAKEAWAY

Nestlé reimagined dashboards as a self-service intelligence framework, shifting data ownership from central teams to brand managers. This enabled faster decisions, greater agility, and a scalable model for enterprise-wide use.

More than dashboards, the initiative unlocked decision power at the frontline, driving speed, insight, and competitive advantage where it mattered most.