AT A GLANCE

RaceTrac was already executing ambitious marketing campaigns, partnering with agencies, and engaging customers across multiple channels. The brand’s outreach was bold and multifaceted, aiming to keep pace in a competitive market.

However, behind the scenes, their marketing engine was struggling to run at full speed. Data was scattered across different systems, reporting processes were slow, and personalization efforts had reached their limits. To truly maximize impact and ensure every marketing dollar delivered results, RaceTrac needed a way to connect the dots and create a unified, data-driven strategy.

THE CHALLENGES

RaceTrac’s marketing ecosystem had all the right parts,loyalty programs, digital ads, and email campaigns, but they weren’t working in sync. This lack of integration meant missed opportunities, inconsistent messaging, and limited visibility into campaign performance.

By unifying these channels into a connected, data-driven platform, RaceTrac was able to deliver consistent experiences, personalize customer interactions, and maximize marketing ROI. The result was a streamlined approach that turned individual efforts into a cohesive, high-impact strategy.

THE APPROACH

This wasn’t just about fixing marketing reports — it was about re-engineering how RaceTrac’s marketing worked. We unified campaign and transaction data, automated ingestion from ad platforms and email systems, and delivered real-time dashboards for instant decision-making.

We also empowered agencies like Digitas with validated loyalty data and personalized coupon insights, turning them into proactive, real-time collaborators. The result was faster, more targeted campaigns and a marketing ecosystem that could adapt on the fly.

THE BUSINESS IMPACT

With a re-engineered marketing engine, RaceTrac shifted from spending blindly to investing strategically. Near real-time insights replaced days-long reporting delays, enabling faster and more informed decisions.