Establishing a centralized monetization engine for financial data from consumers and suppliers.
The case study is about a multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. It produces cereal and convenience foods, including crackers and toaster pastries. It has been in operation for over 180 years and aims to improve the consumer experience with its goods. Customers will enjoy a consistent experience with the brand regardless of their location.
The company was performing excellently in its area of expertise. However, after a thorough audit of their systems, this company found that they needed better management of customer data to create a better customer experience. The following are challenges they mainly faced:
How ACI Infotech solved these challenges is mind-blowing. See more details below.