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Redefining Customer Experience by a renowned multinational food manufacturer

Establishing a centralized monetization engine for financial data from consumers and suppliers. 

The Company

The case study is about a multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. It produces cereal and convenience foods, including crackers and toaster pastries. It has been in operation for over 180 years and aims to improve the consumer experience with its goods. Customers will enjoy a consistent experience with the brand regardless of their location. 

Operation Challenges 

The company was performing excellently in its area of expertise. However, after a thorough audit of their systems, this company found that they needed better management of customer data to create a better customer experience. The following are challenges they mainly faced: 

  • The older systems did not have a data monetization engine that threatened the data collection process. 
  • Lack of a collective panoramic view of the customer and financial data. 
  • There was a need to consolidate all business lines into a single cloud-based billing system with a unified view. 

How ACI Infotech solved these challenges is mind-blowing. See more details below. 

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