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Three Business Benefits of a Data Driven Organization in Todays Digital Age

By April 1, 2019 No Comments

Data is the new oil for “forward-looking businesses” to unlock the full potential of an entire organization comprising all business units to make data-driven business decisions and deliver personalized digital experiences to customers and stakeholders.

What is being a data-driven organization all about?

Data-driven businesses rely on huge volumes of data – and smart analytics – to bolster and speed up business decision-making processes. By executing predictive data analytics, organizations can have superior data insights. Smarter and superior analytics technologies now empower all size of businesses to become more data-driven than ever before.

The rise of the data-driven organization

In recent years, we have witnessed a tremendous shift in business operations and all size of companies have realized the importance of data as a real asset. As organizations experience a digital transformation including culture, even minute details of an entire business fabric and data are tracked, recorded, and leveraged as various key data points to make well-informed business decisions, unlock new business opportunities, and foster the business growth. Digital data is growing at a rapid rate, formulating countless possibilities for organizations to innovate and better serve customers. But several businesses strive with their legacy systems and traditional structures to turn into a digital enterprise. However, they are not shifting away from the legacy setup and toward something better, because they worry about real executions, unprecedented results, and losing the business control.

Who governs and manages data for business decision-making?

Early adopters “businesses” who are capitalizing end-to-end data insights are empowered to stay ahead of the competition in today’s data world war. And, consistently these companies are redefining their business strategies to connect and engage with customers across digital channels to capture untapped market share and win new customers. Eventually, being a “data-driven enterprise” will drive to a competing edge and enable an organization to create long-term value for itself and for its customers.

Data-driven organizations, firmly believe in sharing data with all the employees with respective departments to empower stakeholders with improved situational awareness and performance at the individual and team level.

Big data and analytics still remain at the top of the corporate agenda for CIOs, and they are leveraging the fullest potential of big data analytics to unlock the data intelligence, optimize data patterns and generate meaningful business reports before executing business transformation.

What are the benefits of being a data-driven business?

  • Foster Organizational Agility – Business decisions are no longer have to make in the dark or based on gut feelings. They can be made as quickly as meaningful data insights and information can be acquired. Data-driven businesses invest in the right infrastructure, people, and governance processes to enable extensive utilization of entire enterprise data. With the right process in place, data analysts spend shorter time manually compiling and cleaning data – and they spend more time to generate business critical data insights to become more agile in today’s dynamic changing business markets and environment.
  • Enhanced Efficiency & Effectiveness – Tight integration of data and analytics will enhance an organization’s core competencies to unlock hidden business opportunities to gain efficiency and effectiveness arise. Targeted data analytics render key insights and plays a paramount role in executive decision making, and drive business operations to a higher level to remain viable.
  • Drive More Revenue – Data is the new revenue generator. Relentless data improvements and better business predictions fuel current and future decision making, thus a data-driven organization can outsmart their competition and improve business innovation to unlock new revenue streams and drive more revenue year on year.

Conclusion – A journey of a data-driven organization

Enduring digitization has created immense data patterns, pushing all size of businesses to become more data-driven than ever before. The benefits of being a data-driven enterprise are pretty transparent (organizational agility, improved business performance, more profitability, stronger innovations), there are still few but yet important technical and business challenges to overcome to execute a winning digital transformation to become a fully data-driven enterprise.

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